Brent’s love of music and the spirit of the festival is reflected in the three Prize categories: Developing US Act, Developing Non-US Act and Career Act.
Haim won the Grulke Prize for Developing US Act. The quartet, consisting of three sisters and a mister who hail from the San Fernando Valley, performed at this year’s festival and garnered favorable press in anticipation of their debut album, coming this year. After a successful EP and a breakout showcase at last year’s SXSW, the band signed to Polydor and toured supporting both Mumford & Sons and Florence and the Machine.
CHVRCHES won the Grulke Prize for Non-US Act. This band from Glasgow, Scotland made their US and SXSW debut this year. Formed in 2011, they were on the list for this year’s BBC’s Sound of 2013. Their catchy synthpop sound and alluring (and highly educated) vocalist, Lauren Mayberry, made them one of the bands to see at this year’s festival.
The Flaming Lips won the Grulke Prize for Career Act. The Flaming Lips and their storied career have a long intersecting path with SXSW. They debuted their new album, The Terror, in its entirety along with a new stage production. The band played an intimate show at The Belmont and a packed to the ends of Auditorium Shores outdoor stage concert. Wayne Coyne and the band are masters of reinvention whose beginnings, in Oklahoma City, date back to 1983.
Jurors for the Grulke Prize included music critics, industry professionals and SXSW staff who knew and worked with Brent over the years.
[from press release]